Tourism Master Plan for Wine Tourism, Sicilia, Italy

  • Project Highlights

    • Client: Sicilia White Wine Association, Italy

    • Partners: Sicilia Travel

    • Project duration: May 2016 - Aug 2016

    • Project category: Tourism development

    Project Overview

    Italian wines are well known in the world. The aim of this project was to create tourism development plan for small wine business in Sicilia Italy by connecting them in wine association. That will help in creating more powerful brand and raise awareness of great Sicilian white wines. We started to work on this project in May 2016 and finished it in August.

    The service ConsultingPress provided was complete tourism development, with main goal of creating tourism development plan. ConsultingPress expert consultants made detailed study, suggested needed strategic and marketing improvements that will lead to more visitors and wine buyers. By using our tourism consultant tools and services, the projection of increase of number of visitors climbed to 40% in three months and increase of wine bottles sales by 45%. That’s quite impressive result.

    Tourism development services ConsultingPress provided included complete destination assessment, creation of tourism master plan, sales plan creation, new product marketing strategies and new visitors attractions planning.

    By the end of the project, Sicilia White Wine Association increased it’s sales by 65%.


    • Connecting to local residents and travel agencies to enhance travelers experience and provide them with important information

    • Creating detailed tourism development plan

    • Detailed destination assessment and new tourism strategy for increasing number of visitors and quality of service they receive

    • New marketing and branding strategy creation and implementation


    • Increase in number of daily visitors by 55% and sales by 65%

    • New sustainable tourism strategy implementation lead to greater awareness of local cultural heritage

    • Enhanced the skills of tourism service staff

    • Built greater awareness of Sicilia as tourism destination