Tourism Marketing Strategy for Machu Picchu, Peru

  • Project Highlights

    • Client: Machu Picchu Travelers

    • Project duration: May 2016 - Aug 2016

    • Project category: Strategic Planning

    Project Overview

    Machu Picchu is one of the most popular travel destinations in the world. The goal of this strategic planning project was to increase the awareness of nearby villages that surrounds Macchu Picchu and increasing their tourism potential. We started to work on this project in May 2016 and finished it in August.

    The service ConsultingPress provided was complete strategic planning. Our expert consultants made detailed study, suggested needed strategic and marketing improvements that will lead to more visitors. By using our tourism consultant tools and services, the projection of increase of number of visitors climbed to 40% in three months. That’s quite impressive result.

    Strategic tourism planning services ConsultingPress provided included complete destination assessment, creation of tourism master plan, new marketing strategies and new visitors attractions planning.

    By the end of the project, local villages surrounding Machu Picchu increased number of daily stays by 35%.


    • Connecting to local residents and travel agencies to enhance travelers experience and provide them with important information

    • Creating detailed feasibility study

    • Detailed destination assessment and new tourism strategy for increasing number of visitors and quality of service they receive

    • New marketing and branding strategy creation and implementation


    • Increase in number of daily stays by 35%

    • New sustainable tourism strategy implementation lead to greater awareness of local cultural heritage

    • Enhanced the skills of tourism service staff

    • Built greater awareness of Machu Picchu local villages as tourism destination