Destination Management Plan for Bernina Railway, Switzerland

  • Project Highlights

    • Client: Bernina Railway, Switzerland

    • Partners: SwissSole Travel

    • Project duration: May 2016 - Aug 2016

    • Project category: Tourism development

    Project Overview

    Bernina Railway, Switzerland is one of the most famous railways in Europe. It offers amazing view to Swiss Alps to it’s traveler. We started to work on Bernina Railway, Switzerland Tourism Development project in May 2016 and finished it in August.

    The service ConsultingPress provided was complete strategic planning, with main goal of creating destination management plan for Bernina Railway, Switzerland. ConsultingPress expert consultants made detailed study, suggested needed strategic and marketing improvements that will lead to more visitors. By using our tourism consultant tools and services, the projection of increase of number of visitors climbed to 40% in three months. That’s quite impressive result.

    Tourism development services ConsultingPress provided included complete destination assessment, creation of tourism master plan, new marketing strategies and new visitors attractions planning.

    By the end of the project, Bernina Railway, Switzerland increased number of traveler by 35%.


    • Connecting to local residents and travel agencies to enhance travelers experience and provide them with important information

    • Creating detailed destination management plan

    • Detailed destination assessment and new tourism strategy for increasing number of visitors and quality of service they receive

    • New marketing and branding strategy creation and implementation


    • Increase in number of daily traveler by 75%

    • New sustainable tourism strategy implementation lead to greater awareness of local cultural heritage

    • Enhanced the skills of tourism service staff

    • Built greater awareness of Bernina Railway, Switzerland as tourism attraction