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Project Highlights
Client: Galeo Tours, Mallorca
Partners: Galeo Travel, Spain
Project duration: May 2016 - Aug 2016
Project category: Tourism Marketing
Project Overview
Galeo Tours, Mallorca is a small family business, travel agency from Mallorca. Our job was to create memorable brand identity and marketing strategy for this tourism agency. We started to work on this project in May 2016 and finished it in August.
The service ConsultingPress provided was complete marketing and branding, with main goal of creating memorable and recognisable brand for this travel agency. ConsultingPress expert consultants made detailed study, suggested needed strategic and marketing improvements that will lead to more visitors. By using our tourism consultant tools and services, the projection of increase of number of visitors climbed to 40% in three months. That’s quite impressive result.
Branding services included complete brand identity creation and web design and development. Marketing activities helped in creating powerful, recognisable brand across Mallorca and social media networks.
By the end of the project, Galeo Tours increased number of new clients by 35%.
Activities
Connecting to local residents and travel agencies to enhance travelers experience and provide them with important information
Branding and marketing
Detailed destination assessment and new tourism strategy for increasing number of visitors and quality of service they receive
New marketing and branding strategy creation and implementation
Results
Increase in number of daily visitors by 35%
New sustainable tourism strategy implementation lead to greater awareness of local cultural heritage
Enhanced the skills of tourism service staff
Built greater awareness of Galeo Tours as great tourism agency